These statistics, from Piper Jaffray’s latest bi-annual survey, show a whopping 86% of teens that own any variation of Apple’s iPod. Furthermore, and perhaps most interestingly, is the highlighted column that shows 100% of teens want or are planning to buy an iPod within the next twelve months. Yes, that’s, well, everyone. I think it’s fair to say that this is pretty bad news for Microsoft, Sony, iRiver, Creative and all the other MP3 player manufacturers, all of which pretty much target adolescents in their advertisements. Judging by these figures, it won’t be long before Apple reaches saturation point. Meanwhile, 97% of teens use iTunes as their preferred online music store and 16% plan to purchase an iPhone in the next six months, with 8% owning one already. – r.
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